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Trend Influence Joins Fletcher Martin In Kiz Toys Launch
ATLANTA, GA - May, 2009 - Fletcher Martin has invited sister agency, Trend Influence to participate in the global launch of Kiz Toys, a company that is reinventing the toy online and off.
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Trend Influence Invited To Participate In CMO Executive Summit
Brand Innovation Agency To Join Elite Group of Invite-Only Sponsors Including Google, DoubleClick, BusinessWeek, Cisco and More
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Trend Influence Continues to Grow with Three New Hires
Brand Innovation Agency Expands Team to Support Growing Client Roster
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Wisdom

 
  • “Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ...If you have no experience, then your instincts aren't any good.”

    -- Malcolm Gladwell
  • “To emphasize applying trends to needs, make sure a trend is a trend and not a fad or a mistaken idea.”

    -- Kevin O’Connor
  • “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

    -- David Ogilvy
  • “History will be kind to me, for I intend to write it.”

    -- Sir Winston Churchill
  • “We must believe in luck. For how else can we explain the success of those we don't like?”

    -- Jean Cocteau
  • “It is the new and different that is always most vulnerable to market research.”

    -- Malcolm Gladwell
  • “The empires of the future are the empires of the mind.”

    -- Sir Winston Churchill
  • “You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.”

    -- Malcolm Gladwell
    
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Detect, Discern, Imagine… Influence!

 
Global Consumer Insight & Voice of Customer Trend Leveraging & White Space Identification Product & Service Innovation
Brand Strategy & Architecture Brand Lifecycle Optimization

We are social scientists, brand strategists and product innovators whose understanding of people and the cultural context in which they live provides our clients with actionable opportunities for growth. The application of contextual human response data to brand innovation via our Trend-centric Human Behavior ModelTM yields vital empathic equity to our brand strategy and product development disciplines.
 

Recent Articles

 
A Consumer Anthropology Perspective On How Global Brands Can Empower Consumer Confidence To Build Relevance... by Jamie Gordon
A discussion of how brands can benefit from communication about thier true value to consumers
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The net net of most studies shows that more than education, more than experience, more than training, a person’s or company’s level of resilience will determine who succeeds and who fails.
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Understanding a Holistic View of Consumer Purchase Journeys and how it benefits brand loyalty (and revenue)... by Catherine Normoyle
Driving purchase decisions and sustaining future purchases requires emotional and functional reliability from brands before and after P.O.P.
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Industrial designers view on recycling facts... by Justin Arsenault
I just started a project recently that deals with recycling and sadly my eyes have really been opened. I have always had a watchful eye on recycling and how beneficial it really is.
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A Brand Consultant’s Perspective On Co-Creation Starting At Home for Marketing and Market Research Teams... by Jamie Gordon
Discussion of the value of open-source innovation as a team budget effort
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