Thursday, September 02, 2010

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Avery Dennison’s Advertising Campaign Highlights How Small Innovations Make a Big Difference for Consumers

PASADENA, Calif.--(BUSINESS WIRE)--In time for the back-to-school shopping season, Avery Dennison has launched a series of clever television commercia...

Denizen Jeans Taps Jay Park As Brand Spokesperson

An American b-boy, dancer, singer, rapper and actor, the pop sensation has had a very positive effect on the brand, resonating immediately with the in...

Levi Strauss Launches Denizen Jeans Brand

dENiZEN™ was created by Levi Strauss & Co. as a global jeans brand for a new generation. 137 years after outfitting the American West with jeans t...

Humongo Nation Tour Visits Trend Influence

The Humongo Nation Tour came through Atlanta recently, interviewing Trend Influence founder Richard Leslie. What is Humongo Nation? the following des...

Recent Articles

Charitable Contribution through Product Purchase

The earthquake that unexpectedly ravaged Haiti is an enormous tragedy and one that draws heightened global attention. Naturally, people want to help. ...

Innovation during a Downturn

Economic downturns are among the best times for deep strategic change. It can be the best window for businesses to recalibrate core businesses to align with shifting consumer needs and cultural change.

Empathic Innovation 1.1

Why does culture matter to brands and marketing? Douglas Holt attributes the iconic status (which some brands achieve) to their efforts to addre...

Empathic Innovation 1.0

What is Empathy? Empathy is the ability to share and understand another’s feelings and perspectives. Empathic organizations will anticipate new oppo...

Hot Food at Starbucks. A Failed Brand Strategy or Merely a Failed Execution?

Just a quick note on something I witnessed during a recent visit to Starbucks: plastic models of prepared food. Can this be true? I was wa...

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