“Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ...If you have no experience, then your instincts aren't any good.”
-- Malcolm Gladwell
“To emphasize applying trends to needs, make sure a trend is a trend and not a fad or a mistaken idea.”
-- Kevin O’Connor
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
-- David Ogilvy
“History will be kind to me, for I intend to write it.”
-- Sir Winston Churchill
“We must believe in luck. For how else can we explain the success of those we don't like?”
-- Jean Cocteau
“It is the new and different that is always most vulnerable to market research.”
-- Malcolm Gladwell
“The empires of the future are the empires of the mind.”
-- Sir Winston Churchill
“You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.”
-- Malcolm Gladwell