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Most recent blog entries
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The Big Hand. (the small hand)
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A clock that sets itself.
You can unplug it. You can ignore it. You can do anything you want to it. But the second you plug it back into the wall, it resets.
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Laws of Branding: v2
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Marketing
- Positioning: utilizing effective research techniques, marketers must correctly identify new places for the brand to own. Trailblazing into "whitespace" areas is great, but
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Laws of Branding: v1
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- Product and Marketing Innovation must take place in parallel and must be both co-dependent and complimentary.
- Product Innovation must be intentional while marketing innovation i
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Wisdom
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“Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ...If you have no experience, then your instincts aren't any good.” -- Malcolm Gladwell |
“To emphasize applying trends to needs, make sure a trend is a trend and not a fad or a mistaken idea.” -- Kevin O’Connor |
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” -- David Ogilvy |
“History will be kind to me, for I intend to write it.” -- Sir Winston Churchill |
“We must believe in luck. For how else can we explain the success of those we don't like?” -- Jean Cocteau |
“It is the new and different that is always most vulnerable to market research.” -- Malcolm Gladwell |
“The empires of the future are the empires of the mind.” -- Sir Winston Churchill |
“You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.” -- Malcolm Gladwell |
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Latest News
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| Coca-Cola Focused on Changing Recycling Behavior | | Coca-Cola has tapped Trend Influence to help them better understand student and youth recycling behavior. The work is being conducted in cooperation with RecycleBank with an objectives of identifing obstacles and detractors to behavior to help the company straegize ways to promote all types of recycling behavior at younger ages.
| | LG and TI Explore New Consumer Frontiers Together | | LG has selected Trend Influence as its partner to explore new opportunities for brand growth and new product development in the US. LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, | | Lonestar Lives! | | Trend Influence congratulates Navistar / ITE on the launch of the new competition crushing and category creating Lonestar Class 8 Truck. | | Toyota Next | | Our team is excited to be the strategic partner that is helping Toyota of America understand and connect with their next generation consumer. | | Baking Cookies with General Mills' Pillsbury Brand | | Trend Influence is working with General Mills' flagship baking goods brand Pillsbury to help understand some critical relationship paradigms and purchase and at home behavior drivers for the refrigerated cookie dough segment.
| | Visionary Bruce Mau Visits Trend Influence | | Visionary design guru Bruce Mau spent a couple days at the Trend Influence office recently helping to develop concepts for corporate communications strategies around environmental sustainability for one of our longest standing clients. | | Unilever Selects Trend Influence To Map Global Consumer Trends | | Unilever London, has selected Trend Influence to qualitatively monitor and record global socio-economic trends among consumers globaly including the following countries: The United States of America, The United Kingdom, Russia, India, France, Germany, Mexico, Canada, Japan, and Brazil. | | TREND CORE GROUP SELLS MAJORITY STAKE TO NORTHSTAR RESEARCH PARTNERS |
Atlanta, June 4th 2007 – Trend Core Group announced today that it has sold a majority stake to Northstar Research Partners (a member of the MDC Partners Network) headquartered in Toronto Canada.
 TCG-NorthstarPressRelease-2007-06-04.pdf |
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Client News
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Absolut Influence!
Trend Influence is excited to announce the addition of Absolut Vodka to our client roster. Undoubtedly one of the most iconic consumer products ever marketed, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world, marketed in 126 countries. The largest export market is the United States where close to 73 million litres were sold in 2003. More than 40% of the imported vodka in the USA is Absolut. |
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Coca-Cola M5 Launch!
We're very excited to be working with the Global Team and Leadership Events on what is undoubtedly one of the most exciting projects ever devised by The Coca-Cola Company. Take a look at the amazing M5 concept and stunning creative.
Check it out ! |
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