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 Wisdom
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“Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ...If you have no experience, then your instincts aren't any good.” -- Malcolm Gladwell |
“To emphasize applying trends to needs, make sure a trend is a trend and not a fad or a mistaken idea.” -- Kevin O’Connor |
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” -- David Ogilvy |
“History will be kind to me, for I intend to write it.” -- Sir Winston Churchill |
“We must believe in luck. For how else can we explain the success of those we don't like?” -- Jean Cocteau |
“It is the new and different that is always most vulnerable to market research.” -- Malcolm Gladwell |
“The empires of the future are the empires of the mind.” -- Sir Winston Churchill |
“You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.” -- Malcolm Gladwell |
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Client News
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Absolut Influence!
Trend Influence is excited to announce the addition of Absolut Vodka to our client roster. Undoubtedly one of the most iconic consumer products ever marketed, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut is the third largest brand of alcoholic spirits in the world, marketed in 126 countries. The largest export market is the United States where close to 73 million litres were sold in 2003. More than 40% of the imported vodka in the USA is Absolut. |
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 Client Highlight
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Coca-Cola M5 Launch!
We're very excited to be working with the Global Team and Leadership Events on what is undoubtedly one of the most exciting projects ever devised by The Coca-Cola Company. Take a look at the amazing M5 concept and stunning creative.
Check it out ! |
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