4A’s Institute of Advanced Advertising Studies
Michelle Lawrence – Account Coordinator
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I recently had the privilege of participating in the 4A’s Institute of Advanced Advertising Studies. For those of you unfamiliar with the course it is an intensive 14-week program held in major ad cities and is designed for participants within their first 1-4 years in the business. The course consisted of a class meeting every Tuesday evening and an exciting case study which we worked tirelessly on throughout the weeks. Our teacher, retired ad man, Jim Pollak was absolutely fascinating. I wish I still had a reason to listen to him every Tuesday night. As students we were fortunate to have a course faculty made up of some of the area’s most seasoned and wisest advertising professionals. I always find that in addition to the things people intend to say, they say a lot of exceptional things. So aside from the outstanding curriculum that the 4A’s provided, below are some other lessons I learned that might just be your next inspirational thought of the day:
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-An idea is nothing more nor less than a new combination of old elements.
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-Soak up the world. Everything you do can influence your job and your work.
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-An idea isn’t dead because one client doesn’t like it.
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-Best practices change every day.
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-It always helps which lens you look through.
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-We must not only be creators but also curators.
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- (As a brand in today’s society) You are in the hands of your community. They define you.
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-Never settle for working with people who don’t make you think and make you happy.