AkzoNobel taps KBS+P Atlanta for national creative advertising and media duties
KBS+P Atlanta, part of Kirshenbaum Bond Senecal + Partners (KBS+P), a member of The MDC Partners Network, announced today that it has been selected by AkzoNobel Automotive & Aerospace Coatings Americas (A&AC) as agency of record for a new consumer product that will launch in the U.S. in 2012
KBS+P Atlanta is comprised of Trend Influence and The Media Kitchen. Both agencies will work with AkzoNobel A&AC to brand and introduce the new product to the U.S. consumer market.
“We were looking for just the right balance of strategic vision, pragmatic ROI thinking, and out of the box creativity,” said Troy Russell, Commercial Manager North America for AkzoNobel A&AC. “Trend Influence delivered on all levels. We are extremely optimistic about the opportunities that exist for both AkzoNobel and Trend as we move into the future.”
About AkzoNobel
AkzoNobel, headquartered in the Netherlands, is the world’s largest global paint and coatings company and a major producer of specialty materials. Automotive & Aerospace Coatings is one of the world’s leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets.