Global Consumer Culture Consortium
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Big ideas don't just come from the brilliant minds in the TI war room, but from our global network of cultural and subject matter experts. The GC3 are a diverse group of individuals located in over 50 countries worldwide; all of which have earned the right to a point of view through their prodigious contributions to their native cultures or through their understanding of specific fields of study. We utilize their eyes, ears and most importantly brains when we are deploying in their countries and sometimes bring them over to our side of the world to participate in the strategic side of what we do for our clients.
Depending on the specified project goals and objectives, Trend Influence recruits a custom group of experts to contribute to the Strategic phase of our Trendcentric Human Behavior Method TM.of innovation. When we say "experts", we are not referring to academics in an ivory tower; these are are either influencers of consumer culture, creatives or marketers with significant target; category or lifestyle experience. They also play a critical role in our custom recruiting activites in-market, often managing the recruit in parallel with conventional recruiters in order to assure the correct balance and rich sample required for our anthropological approach to insight.
From Istanbul to Cincinnati, San Francisco to Beijing, Mexico City to London, these ministers are conducting the marriage between life and style; the individual and the collective context in which we all live.
The GC3 network runs the gamut from music personalities to design experts, alternative sports veterans to television producers, brand marketing innovators to fashion designers. If the Consortium lacks the experience prerequisite for the project at hand, Trend Influence extends an All Points Bulletin through the network to track down the right talent for the job and thus the GC3 grows.
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