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IDEATION SUMMITS – REACTOR!
- 1 – 2 Day Sequestered Participation
- Agency, Client and External Experts
- Custom Intuitive Response Exercises
- Relevant Venue and Stimulus
- Pre-summit Insight Analysis/Dissemination
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WORKSHOP FACILITATION
- Brand, Product or Consumer Centric
- Moderator led
- Selection of purpose built exercises
- Usually held on-campus
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ETHNOGRAPHY
- Pre-work: journals, collages, photos, etc.
- Lifestyle Observation/Discussion led by academically certified and field trained Consumer Anthropologists
- Conducted unobtrusively in Natural Habitat
- Video Captured for Future Analysis
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SEMIOTICS
Understanding culture through the analysis and decoding of the values and equities of signs and symbolism. Perception is reality and visual, olfactory, tactile and other touch-points are critical in understanding the best way for consumers to interact with: Brands, Products, Design, Communications, etc.
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QUALITATIVE / QUANTITATIVE RESEARCH
- Focus Groups
- Product Testing
- Surveys
- Segmentation Studies
- Conjoint Analysis
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VOICE OF CUSTOMER, COLLABORATIVE INNOVATION & RESEARCH COMMUNITIES
- Custom Recruited Panels
- Custom Built Online Portal
- Qualitative and Quantitative Capability
- Ongoing Immediate Bellwether Resource
- Cost effective
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MARKET & TARGET IMMERSION
- Individual or Team Excursions
- Led by Experience Experts
- Immersion Recording and Capture Directives for all participants
- Post – Excursion Download Workshop
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CUSTOM RECRUITING
- Better Participants = Better Results
- Eliminates “Professional Respondents”
- Lifestyle and Passion Verticals
- Friendship Pairs
- Screened for Locution/Articulation
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