The earthquake that unexpectedly ravaged Haiti is an enormous tragedy and one that draws heightened global attention. Naturally, people want to help. ...
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Posted on Thursday, February 11, 2010 3:07 PM by Jeff Peters
Economic downturns are among the best times for deep strategic change. It can be the best window for businesses to recalibrate core businesses to align with shifting consumer needs and cultural change.
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Posted on Friday, February 05, 2010 5:56 PM by Jeff Peters
Why does culture matter to brands and marketing? Douglas Holt attributes the iconic status (which some brands achieve) to their efforts to addre...
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Posted on Monday, January 25, 2010 12:45 PM by Richard Leslie
What is Empathy? Empathy is the ability to share and understand another’s feelings and perspectives. Empathic organizations will anticipate new oppo...
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Posted on Wednesday, December 16, 2009 4:41 PM by Richard Leslie
Just a quick note on something I witnessed during a recent visit to Starbucks: plastic models of prepared food. Can this be true? I was wa...
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Posted on Saturday, December 12, 2009 3:58 PM by Richard Leslie
Posted on Tuesday, August 11, 2009 10:26 AM by jarsenault
Posted on Thursday, August 06, 2009 4:59 PM by Jeff Peters
Here at Trend Influence we use many different types of tools to gain a deeper understanding of products and their relationships to everyday consumers. Today I choose to talk about user observation.
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Posted on Wednesday, July 29, 2009 12:03 PM by jarsenault
Posted on Tuesday, July 28, 2009 4:03 PM by Jamie Gordon
A candid perspective on the true value of end deliverables versus research process in meeting evolving needs of research and strategy clients.
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Posted on Tuesday, July 14, 2009 1:44 PM by Jamie Gordon