Disccussing the necessity of making semiotics more accessible to brand strategy and innovation clients.

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Innovation requires a sense of humor. Here is some consumer insight, semiotics and innovation strategy-related laughter to ring in the new year.

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One consumer anthropology elf opining on the spirit of research during the holiday season.

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A Topical Christmas

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What are the fundamental differences between Western design and European design?

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A discussion of diverse approaches to data collection using Ethnography.

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Ethnographic and philosophical musings on a "Scrabulous" subcultural experience and the unifying power of celebrating differences.

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Gas prices are at 5 year lows, the big three are talking bankruptcy and automobile inventories are at all time highs; is it time to buy a new car?

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Voice of Customer fuels Next Generation Products and Brand Strategy

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With the possibilities for research accompanying new media and consumer-data collection comes the need to revisit ethical debates about informed consent.

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