During economic downturns, entrepreneurial, small businesses have always been among the most innovative in moving upward.

American Express, is taking its commitment to small business owners to an enhanced level with its OPEN Forum platform.

OPEN Forum is a virtual content resource for entrepreneurs and provides knowledge exchange and tools that can help small businesses successfully navigate a downturn. 

American Express’ marketing efforts now includes television and print executions touting its support of small businesses and their role in reengineering our economy.

From my perspective, the campaign is powerful in strategically solidifying American Express as a small business owner’s partner and advocate.  With OPEN Forum, American Express is far more than a card in the wallet.  Instead, American Express is a knowledgeable resource, empathetically addressing the topical needs of 2009.

Have a look:

www.openforum.com/