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Industrial designers view on Hybrid cars and a forecast of their design future.

We all have seen the current hybrids on the roads today. They are very easy to pick out from the crowd due to their distinct design features.

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Posted on Monday, July 13, 2009 5:36 PM by jarsenault

Industrial designers view on art and inspiration

Today I want to quickly share with you some thoughts on influence and inspiration. I am constantly seeking for new styles and processes of art, in hopes to one day capture my own “great” style.

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Posted on Monday, July 06, 2009 4:48 PM by jarsenault

A Consumer Anthropology Perspective On How Global Brands Can Empower Consumer Confidence To Build Relevance

A discussion of how brands can benefit from communication about thier true value to consumers

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Posted on Tuesday, June 23, 2009 5:27 PM by Jamie Gordon

Strategists observe traits that make companies resilient during a downturn.

The net net of most studies shows that more than education, more than experience, more than training, a person’s or company’s level of resilience will determine who succeeds and who fails.

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Posted on Friday, June 05, 2009 5:19 PM by Jeff Peters

Understanding a Holistic View of Consumer Purchase Journeys and how it benefits brand loyalty (and revenue)

Driving purchase decisions and sustaining future purchases requires emotional and functional reliability from brands before and after P.O.P.

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Posted on Tuesday, June 02, 2009 6:42 PM by Cat Normoyle

Industrial designers view on recycling facts

I just started a project recently that deals with recycling and sadly my eyes have really been opened. I have always had a watchful eye on recycling and how beneficial it really is.

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Posted on Monday, June 01, 2009 5:45 PM by jarsenault

A Brand Consultant’s Perspective On Co-Creation Starting At Home for Marketing and Market Research Teams

Discussion of the value of open-source innovation as a team budget effort

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Posted on Tuesday, May 26, 2009 3:54 PM by Jamie Gordon

An Ethnographic Perspective on Managing Brands for The Emerging Middle Class

A discussion of the role of cultural empathy as an imperative for global brands

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Posted on Tuesday, May 19, 2009 12:31 PM by Jamie Gordon

The Benefits of Whitespace Development for Brand Growth in Market Category

Why is whitespace development so important?

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Posted on Wednesday, May 06, 2009 2:55 PM by Cat Normoyle

Consumer Culture-Generated Perspective on Why Marketers Should Remember That It’s The Thought That Counts

A perspective on why marketers should place value in thier marketing mix on empowering good intentions

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Posted on Tuesday, May 05, 2009 12:01 PM by Jamie Gordon

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