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Trend Influence To Give LG Electronics Competitive Edge
ATLANTA – October 30, 2008 -- Trend Influence, the brand strategy and product innovation consultancy, today announced LG Electronics has selected the firm to help explore unmet consumer needs across culinary landscapes to influence 2010/2011 LG product development.
Trend Influence has been helping the world’s best brands develop strategies that are future-focused and customer-centric for nearly a decade through an evolutionary scientific approach which applies human insight to innovation. The company will utilize its proven Trend-Centric Human Behavior Innovation ModelTM to unearth untapped opportunities for future range and oven concepts within LG’s Home Appliances division.
“LG is an incredibly progressive and results driven organization and the primary goal of our work with them is to bring best practices in the application of collaborative innovation and voice of customer processes to their already rigorous innovation discipline,” said Richard Leslie, president and chief strategic architect. “In essence, we will be helping them gain a deep and objective view of their customer as they are today and will be tomorrow and apply knowledge to advanced planning and development to generate sustainable success.”
About LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 110 operations, including 81 subsidiaries around the world. LG Electronics USA, based in Englewood Cliffs, N.J., is LG’s North American subsidiary. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com <http://www.LGusa.com> .
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