ATLANTA – November 30, 2008 -- Trend Influence, the brand strategy and product innovation consultancy, today announced The Charles Schwab Corporation has selected the firm to help explore new opportunities for brand and product growth through Ethnographic Research.
Trend Influence has been helping the world’s best brands develop strategies that are insight led and future-focused through a revolutionary scientific approach to Innovation. The company will apply its proven Trend-Centric Human Behavior Innovation Model to apply untapped trends and identify white space for the investment services company.
“Trend Influence helps brands better understand what the customer of tomorrow needs,” said Richard Leslie, president and chief strategic architect. “many times people are unable to articulate their needs and using our proven approach, we can help our clients anticipate, empathize and evolve, strategically positioning them to capitalize on oportunities; even in today’s uncertain financial climate.”
About Charles Schwab
The Charles Schwab Corporation (Nasdaq:SCHW) is a leading provider of financial services, with more than 300 offices and 7.3 million client brokerage accounts, 1.3 million corporate retirement plan participants, 399,000 banking accounts, and $1.3 trillion in client assets. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through its Schwab Institutional division. The Charles Schwab Bank (member FDIC) provides banking and mortgage services and products. More information is available at www.schwab.com.