Trend Influence Invited To Participate In CMO Executive Summit
Brand Innovation Agency To Join Elite Group of Invite-Only Sponsors Including Google, DoubleClick, BusinessWeek, Cisco and More
ATLANTA, GA -- April 21, 2009 -- Trend Influence, the brand innovation agency, today announced it has been invited to sponsor this year’s CMO Executive Summit in Chicago June 22-23 in Chicago’s City Center.
Recognized as the most respected leadership conference in North America, the CMO Executive Summit is the networking event of the year for senior marketing executives. Sponsorship of this summit (like attendance) is invite-only and determined by the governing body which includes Walgreen Co.; Sears; Navistar International Corporation; United Airlines; WM Wrigley Jr. Company; General Mills Inc.; Harley-Davidson; AlbertoCulver Co.; General Growth Properties; Aon Corporation; U.S. Cellular; Beam Global Spirits & Wine, Inc.; Unilever HPC; McDonald’s’ CUNA Mutual Group; Land O’Lakes, Inc.; Nalco Company; Molex, Inc.; Extendicare Health Services; CME Group Inc.; Dawn Food Products, Inc.; SABMiller, Latin America; Brown Show Company; Accuride Corporation; Ameriprise Financial; Kmart; Discover Financial Services; OfficeMax; State Farm; Perot Systems Corporation; True Value Company.
Sponsors are limited to only the highest level of executives who are considered to be the best partners creating best practices for the governing body. Trend Influence was invited by Navistar International Corporation.
"Trend Influence is a progressive brand and product innovation agency and is a true partner to Navistar,” said Al Saltiel, Vice President of Marketing for Navistar. “They bring a fresh approach to research methodology and continue to be a significant contributor to Navistar bringing innovative brands to the commercial vehicle market."
Other sponsors include Google; Omiture; DoubleClick; DraftFCB; BusinessWeek; Roundarch; Gravity Tank; Prophet; Cisco Systems; and The Escape Pod.
The summit was designed by CMOs for CMOs to bring together the most distinguished C-Level brand marketers from Fortune 100 companies in a collaborative forum. Attendance is based on nominations from the governing body and is exclusively limited to CMOs, VPs of marketing and direct reports from $1B+ organizations; CMOs & direct reports from $500M-$1B organizations; CMOs from $250M-$500M organizations in education and not-for-Profit or CMOs from agencies with greater than 1,000 employees.
The agenda is determined by participating companies via survey to identify the key pain points and trends they want discussed by varying market category leaders (i.e. automotive, retail, CPG).
“Hundreds want in,” said conference concierge, David Smith. “But, in the spirit of keeping things grassroots - and to prevent our attendees from feeling like dartboards for sales people - we rely on the peer recommendations of our governing body to find unique and relevant sponsors like Trend Influence.”
About Trend Influence:
Trend Influence is a brand innovation agency that identifies future product and brand opportunities. The unique team at Trend Influence is comprised of consumer anthropologists, business and brand strategists, product innovators and creative designers who make brands more relevant to their constituents by delivering contextual solutions to brand challenges. Using ethnography and other consumer anthropology techniques, Trend Influence transforms consumer motivations, desires and behaviors into applicable brand strategies. Clients include Charles Schwab, The Coca-Cola Company, Levi Strauss, LG Electronics, Navistar and Toyota. Trend Influence is the brand strategy and innovation division of Northstar Research Partners, an international full-service research consultancy with offices in Atlanta, Toronto, London, New York, Los Angeles, Boston and Detroit. Northstar Research Partners including Trend Influence are members of MDC Partners.