Below are several primary examples of how the Model™ can be applied.  They are not really in any order so don’t think we are less interested or experienced with the topics at the bottom than we are with those at the top – it’s just the way the page works

We developed the Trend-Centric Human Behavior model^TM to identify behavioral trends and apply them to brand and product innovation. The convergence of Individual Motivations and Contextual Influence results in a longitudinal understanding of behavior . Our model enables us to map the confluence of these spheres, uncovering opportunities  for the marketer to better understand consumer behavior and innovate both within and outside of their category.

We leverage best in class examples from the practitioner space as well as from leading academic perspectives. The best approaches enable diagnostic views of current brand health and strategic opportunities for driving increased brand resonance with consumers and customers. We then create a clearly defined path to aspirational brand goals and objectives. Communications must effectively translate functional and emotional reasons to pierce the Purchase Threshold; then the product must deliver against those expectations to achieve Advocacy.

Sun Tzu is credited with the quote, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” This statement is applicable our role in the brand innovation space.  Although we tend to operate far behind the scenes, Trend Influence has earned a reputation for success in providing strategic support at the pre-launch phase, as well as  brand diagnostics, market intelligence and support in all subsequent phases of the brand life cycle.  Our Trend-centric Human Behavior Model^TM is a strategic capability that allows us to support any given brand or client at any stage of the product life cycle.